If you're exploring the trendy streets of Hongdae and craving a refreshing dessert, there's one place locals and tourists both love: Sulbing. Known for its fluffy Korean shaved ice (bingsu), Sulbing offers the perfect mix of traditional flavors and modern café vibes. But is the Hongdae Sulbing branch really worth your time as a tourist? Here's everything you need to know.
Location & How to Get There
Sulbing Hongdae is located just a 5-minute walk from Hongik University Station (Exit 9) – one of the busiest spots in Seoul. It’s tucked away on the 2nd floor of a building along a side street, so keep an eye out for the signboards.
Google Maps / Naver Map both work well to find it – just search for "Sulbing Hongdae".
Interior & Atmosphere
The moment you walk in, you’ll notice a clean, cozy vibe with lots of seating, perfect for solo travelers or groups. It can get crowded during weekends, especially in the summer, but turnover is fast. There’s free Wi-Fi, and the air conditioning is a blessing during Korea’s hot and humid months.
They do not always have English menus, but the staff usually speak basic English, and the menu photos are self-explanatory.
Menu & Price – What to Try at Sulbing
The star of the show is definitely bingsu – Korean-style shaved ice. Popular menu items include:
- Injeolmi Bingsu (₩9,500) – Roasted soybean powder + chewy rice cakes. Very traditional and nutty!
- Strawberry Cheesecake Bingsu (₩13,000) – Perfect for sweet tooths.
- Mango Cheese Bingsu (₩12,500) – Creamy and fruity with big mango chunks.
They also serve Korean toast (like injeolmi toast) and drinks such as matcha latte or sweetened milk.
💳 You can pay by card or cash – no worries there.
My Experience as a Foreigner
I went to Sulbing alone on a weekday afternoon, and it was a great experience. I found a seat by the window, ordered the Injeolmi Bingsu, and just relaxed for an hour. No pressure to leave quickly. The staff was polite and the ordering process was smooth.
There were other foreigners there too, so don’t worry – you won’t feel out of place!
Sulbing vs. Other Dessert Cafés
Sulbing is a chain café, but the Hongdae location stands out because of its convenient spot and lively surroundings. While there are trendier cafés in Seoul, few offer the authentic Korean dessert experience that Sulbing does.
If it’s your first time trying bingsu, Sulbing is the safest and most accessible choice.
Final Thoughts – Should You Go?
Yes, absolutely. Whether you're a solo traveler or in a group, Sulbing in Hongdae is a great stop to cool down and taste one of Korea’s most famous desserts. It’s affordable, foreigner-friendly, and conveniently located. Just avoid peak weekend hours if you don’t like waiting.
Quick FAQ
Is Sulbing good for solo travelers?
Yes! There are plenty of small tables, and no one bothers you.
Do they have English menus?
Not always, but the menu includes pictures and the staff is helpful.
Can I use a credit card at Sulbing?
Yes, most major cards are accepted.
What’s the most popular bingsu flavor?
Injeolmi Bingsu and Strawberry Cheesecake Bingsu are crowd favorites.
Is there a restroom inside?
Yes, and it’s clean!
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